What are the ethical considerations in managing customer equity?

A strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. Jan 11, 2023 ... two divergent, and to some extent competing, perspectives have arisen around determining the financial value of marketing—one based on customer ... It also became clear that whereas the focus of both brand equity and customer equity research has been on the end consumer, there is a need for research to ... Journal of Life Economics | Cilt: 9 Sayı: 1. ... customer equity framework to understand the linkages between what the firm does (customer equity drivers: value equity, brand equity, and relationship equity) ... ... customer equity management. The literature review of this paper introduces the theories of cultural differences and customer equity driving factors ... Jan 16, 2025 ... This research contributes to the field of customer equity by examining how important the strategy drivers of consumption and customer data ... Jun 4, 2021 ... They identify three drives of customer equity: Value Equity, Brand Equity and Retention Equity. Yet conceptually these aren't well tied into the ... What is a Customer Equity Strategy? A marketing strategy formed to improve the customer equity of a business is known as a customer equity marketing strategy. Feb 17, 2022 ... How to Calculate Customer Equity. You can measure customer equity using the customer lifetime value (or CLV), which is a calculation of the cash ...