How can businesses develop customized success plans for their key customers?

Abstract. Strong brand equity is important for any business. Although the concept of brand equity has been studied in various fields, its analysis has not ... Bayo'n, T.S., Gutsche, J., et al. (2002) Customer Equity Marketing Touching the Intangible. European Management Journal, 20, 213-222. Apr 3, 2018 ... because each owns indirectly only 16⅔ percent of Customer's equity interests through their direct ownership of Company B. Customer. Company ... Gain insight into a topic and learn the fundamentals. Intermediate level. Some related experience required. 9 hours to complete. 3 weeks at 3 hours a week. Feb 24, 2023 ... Customer equity remains an important metric for measuring current and potential performance. Its value lies in the way it can give marketers ... Jan 11, 2023 ... two divergent, and to some extent competing, perspectives have arisen around determining the financial value of marketing—one based on customer ... What is customer equity? Customer equity is the sum total estimated value of all of your customer relationships, usually calculated for a specific period of ... Customer equity is the lifetime value of all customers and brand equity is the strength and the value of the brand that decides its worth. ... customer equity management. The literature review of this paper introduces the theories of cultural differences and customer equity driving factors ... Mar 22, 2007 ... Customer Equity can help management allocate marketing spending for long-term profitability, understand the connection between budgets, metrics and financial ...