How can businesses build emotional connections with their customers to foster loyalty?

Gain insight into a topic and learn the fundamentals. Intermediate level. Some related experience required. 9 hours to complete. 3 weeks at 3 hours a week. ... customer equity framework to understand the linkages between what the firm does (customer equity drivers: value equity, brand equity, and relationship equity) ... It also became clear that whereas the focus of both brand equity and customer equity research has been on the end consumer, there is a need for research to ... Jun 1, 2017 ... A business's customer equity is the sum total of lifetime values for all the customers the business has today, and all the additional customers the business ... Mar 11, 2016 ... Because price is one component of VE, this theory implies that customers who are exposed to more advertising become less sensitive to perceived ... The criterion we propose for determining the optimal balance is the company's customer equity. The balance is optimal when customer equity is at its maximum ... Oct 26, 2022 ... Customer equity is the total of all customer lifetime values (CLVs) for your business, and its measurement can help you identify how efficient your business is. Customer equity is the sum of all customer lifetime values for a firm. In other words, we calculate each customer's lifetime value and we total all of these ... ... customer equity management. The literature review of this paper introduces the theories of cultural differences and customer equity driving factors ... Oct 28, 2011 ... and customer equity, brand equity has significant negative effect on customer equity while value equity and relationship equity show no ...