What is the role of customer education in building customer equity?

Nov 20, 2020 ... The main purpose of this paper is to calculate CE of a mobile payments aggregator generated from a specific retailer from the perspective of technology ... Jan 21, 2015 ... Customer equity is defined as the sum of the discounted lifetime values of all of the firm's current and potential customers. Abstract. The authors present a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected ... Feb 29, 2024 ... Customer equity theory means the total value of a firm's customers. It is the sum of the lifetime values of all its individual customers. It ... customer equity orientation. H1b: Employees' customer equity oriented attitude promotes their customer equity orient- ed behaviour. 3. 3.1. Hadwich/Munk ... Aug 5, 2024 ... Hello everyone! In this video, I dive into the importance of customer equity and why it should be on your radar as a business owner. By definition, customer equity is the present value of the anticipated lifetime revenue the company's customers will generate, minus their acquisition and. Oct 28, 2011 ... and customer equity, brand equity has significant negative effect on customer equity while value equity and relationship equity show no ... Nov 1, 2024 ... Discover the importance of customer equity, how it drives long-term value, and strategies to enhance customer relationships for sustainable ... Jan 14, 2025 ... Customer equity is the estimation of how much money you can make out of maintaining a buy-sell relationship with a client.