What is the future of customer equity in an increasingly digital and interconnected world?

Hansa Cequity works at the intersection of marketing, data, technology and business strategy to enable clients to achieve their marketing objectives. Customer Equity provides a unifying framework for measuring customer value - the potential profitability of each customer to the company - as a financial asset. outlines the problems with providing “super-super customer service” to every customer; describes the difference between growth through customer equity and brand ... Customer equity model from customer and organization perspective economics and management. Economics and Management, 15, 541-548. [ Links ]. Jaworski, B.J. ... What Is Customer Equity? When we aggregate the customer lifetime values of a firm's individual customers, the result is the “customer equity” of the firm. ... customer engagement and customer equity. International Marketing Review ... customer engagement (CE) and customer equity. Design/methodology/approach ... What is customer equity? Customer equity is the sum total estimated value of all of your customer relationships, usually calculated for a specific period of ... We designed an experimental study to assess the impact of customer equity considerations on perceived quality, satisfaction, loyalty and trust with respect to ... Citation. Rust, Roland T., Katherine N Lemon, and Das Narayandas. Customer Equity Management. Upper Saddle River, NJ: Pearson Prentice Hall, 2005. Bayo'n, T.S., Gutsche, J., et al. (2002) Customer Equity Marketing Touching the Intangible. European Management Journal, 20, 213-222.