What are the strategies to build and enhance customer equity?

The criterion we propose for determining the optimal balance is the company's customer equity. The balance is optimal when customer equity is at its maximum ... Jan 11, 2023 ... two divergent, and to some extent competing, perspectives have arisen around determining the financial value of marketing—one based on customer ... Feb 24, 2023 ... Customer equity remains an important metric for measuring current and potential performance. Its value lies in the way it can give marketers ... ... customer equity management. The literature review of this paper introduces the theories of cultural differences and customer equity driving factors ... What is a Customer Equity Strategy? A marketing strategy formed to improve the customer equity of a business is known as a customer equity marketing strategy. Our study, thus, explores how mobile apps' customer engagement via various social media communities influences customer equity (brand, value and relationship ... A strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. Nov 1, 2024 ... Discover the importance of customer equity, how it drives long-term value, and strategies to enhance customer relationships for sustainable ... Customer equity helps companies estimate the financial profit they will obtain from their customer base. This data enables them to make sound business decisions ... Journal of Life Economics | Cilt: 9 Sayı: 1.