How can businesses deliver personalized experiences to a large number of customers?

Customer equity is the expected or projection of the total worth or what future revenues will be realized from a company's customer base. lifetime value. Finally, we compare the current article with a recent book on customer equity (Rust, Zeithaml, and Lemon 2000). Jul 31, 2017 ... Findings: The results show that there are significant differences in the effects of customer drivers on customer loyalty via trust and ... What is a Customer Equity Strategy? A marketing strategy formed to improve the customer equity of a business is known as a customer equity marketing strategy. A strategy based on customer equity allows firms to trade off between customer value, brand equity, and customer relationship management. We have developed a ... Abstract. Strong brand equity is important for any business. Although the concept of brand equity has been studied in various fields, its analysis has not ... The study shows: (1) motivation to use social network services (SNS) and celebrity source credibility positively affect parasocial relationships. Customer equity is the total combined customer lifetime values of all of the company's customers. ... It is calculated by multiplying the number of customers by ... Apr 3, 2018 ... because each owns indirectly only 16⅔ percent of Customer's equity interests through their direct ownership of Company B. Customer. Company ... value equity involves a three main aspects: quality, price, and convenience, and therefore value excellence is an essential component in building longterm ...