Service Brand Extensions That Stay True to Core Values

Ries takes the view that brand extensions are almost invariably dangerous, hardly ever work, and mostly weaken the parent brands from which they draw their ... Dec 20, 2024 ... Vim is a famous household dish washing brand. The immediate reaction from my team members was this is stretching a dish washing brand too far ! Brand stretch is the introduction of a product or service that is very similar to the originals, where as a brand extension is a diversification into a ... Sep 12, 2018 ... A brand extension strategy can be a great way to tap into the full potential of your business, by exploring new niches, products, and services. Jul 15, 1990 ... This article is an overview of the brand extension decision and its possible outcomes — the good, the bad, and the ugly ... Brand extension is when an existing brand works to launch a new product that will be under the same brand name but different from the original offering of the ... Aug 13, 2021 ... What is Brand Extension? Brand extension is a marketing strategy that uses an already established brand name to introduce a product to its ... Sep 20, 2021 ... This guide will outline what brand extension is, explain how to get started, and provide examples of good (and bad) brand extensions. Nov 7, 2023 ... Brand extension is a strategy where a company creates a new product category under its well-known brand name. It helps launch new products ... May 13, 2022 ... Here's a breakdown of the types of brand extensions you can use along with some everyday examples to help you get inspired.