Protecting the Brand in New Product Categories

tions of a brand extension: brand affect and the similarity between the orig- inal and extension product categories. However, surprisingly little attention. May 13, 2022 ... Here's a breakdown of the types of brand extensions you can use along with some everyday examples to help you get inspired. Feb 6, 2023 ... A brand extension strategy involves using an established brand to launch a new product. The new product isn't related to the brand's flagship product. In order to evaluate the genuineness of an unrestricted product, or service brand extension of a product (e.g., liquor and tobacco) whose advertising is ... Brand Extension. Rice Center for Leader Development. The Corps of Cadets Major General W. Thomas Rice ... brand extensions, ; sub-brands, and development of new products. It provides a road map for ; brand identity development and design, and reminds consumers of the ... Oct 31, 2022 ... When an already well established brand uses its name to extend outwards into other product categories, this is what is called brand extension. This guide is for big and small brands considering an extension to further their brand awareness and grow their company's revenues. Aug 9, 2013 ... In essence, horizontal brand extensions describe those where a brand has diversified beyond its existing product class or market. In contrast, a ... A line extension (also known as product line extension) is a newcomer launched in the market by a company with an established brand in the same product category ...