Minimizing Negative Impact on the Parent Brand

Oct 15, 2024 ... The easyGroup has been largely successful in brand development and strategic brand extension. Through a robust brand hierarchy and the strategic use of IP as a ... brand extensions, ; sub-brands, and development of new products. It provides a road map for ; brand identity development and design, and reminds consumers of the ... Mar 7, 2017 ... The current study explored which strategy (BN or BL) better enhanced the success of dissimilar brand extension and product promotion in enterprises. This guide is for big and small brands considering an extension to further their brand awareness and grow their company's revenues. Feb 9, 2021 ... The GLM-based fMRI analyses revealed the lateralized activation of the insula cortex in a way that positive and negative evaluation activated ... Elevated Sub-brand Lockups. A sub-brand may choose to remove the brand extension and affiliate with the university by displaying the masterbrand mark and the ... Dec 15, 2014 ... Because liberals are more open to new experiences, and tend to seek novelty, while conservatives show stronger preferences for order, structure, ... A simple brand extension definition defines this process as a company using its brand equity, reputation, recognition, and image to introduce a new product or ... Jan 10, 2024 ... A brand extension is a marketing tactic that organizations use to expand their offerings or introduce new products. Jul 15, 1990 ... This article is an overview of the brand extension decision and its possible outcomes — the good, the bad, and the ugly ...