Understanding Master Brand Strategy

Oct 15, 2024 ... The easyGroup has been largely successful in brand development and strategic brand extension. Through a robust brand hierarchy and the strategic use of IP as a ... The key difference between a Brand Extension and a Sub Brand lies in how much effort, attention and detail is brought to that secondary product in relation to ... the process of using an existing brand name to introduce new products or services. One of the country's leading radio groups is planning brand extension into ... Aug 9, 2013 ... In essence, horizontal brand extensions describe those where a brand has diversified beyond its existing product class or market. In contrast, a ... Aug 9, 2013 ... This article proposes and explains a new taxonomy for retailers to conduct brand extensions, based on a detailed examination of over one hundred retail brand ... Mar 6, 2025 ... In this guide, we'll give you the practical lowdown on brand extensions. You'll discover the different types worth considering, learn from real-world wins and ... Brand Extension Strategy involves launching new products or services under an existing brand name. It leverages brand equity to enter new markets or categories. Brand expansion leverages your established brand to reach new segments and increase market share. In contrast, brand extension uses brand equity to launch new ... Mar 2, 2021 ... Brand dilution is when a company's brand equity diminishes due to an unsuccessful brand extension, which is a new product the company develops. Mar 5, 2024 ... Brand extension term refers to the approaches and strategies brands use to get bigger and increase their market share.