Creating a Holistic Approach to Customer Wellness

Mar 5, 2024 ... Brand extension term refers to the approaches and strategies brands use to get bigger and increase their market share. the process of using an existing brand name to introduce new products or services. One of the country's leading radio groups is planning brand extension into ... Jan 19, 2024 ... A number of Extension-specific templates are posted in the CFAES Template Library. Visit cfaes.osu.edu/brand to access these templates. After ... Jan 6, 2015 ... Here are three questions to ask to help you decide if your next brand extension will profit or perish. These examples showcase how brands can step into new territories or product categories while maintaining a coherent brand image and leveraging their existing ... Our results indicate that positive mood primarily enhances evaluations of extensions viewed as moderately similar (as opposed to very similar or dissimilar) to ... Feb 9, 2021 ... The GLM-based fMRI analyses revealed the lateralized activation of the insula cortex in a way that positive and negative evaluation activated ... Sep 6, 2012 ... ... brand extension with irrelative task. Participants faced two sequential stimuli in a pair consisting of a soft drink brand name (S1) and a ... Prior research has inferred that parent brand equity and extension fit are the two key success drivers; however, empirical findings are mixed. Drawing on ... Aug 13, 2021 ... What is Brand Extension? Brand extension is a marketing strategy that uses an already established brand name to introduce a product to its ...