What is the impact of customer service training on customer equity?

CUSTOMER EQUITY MANAGEMENT IN A PROFESSIONAL PLAYER'S AGENCY: HOW MUCH IS WORTH MY CURRENT PLAYER'S BASE? KEYWORDS: Basketball, Management, Agent companies ... ... customer equity framework to understand the linkages between what the firm does (customer equity drivers: value equity, brand equity, and relationship equity) ... ... customer engagement and customer equity. International Marketing Review ... customer engagement (CE) and customer equity. Design/methodology/approach ... customer equity orientation. H1b: Employees' customer equity oriented attitude promotes their customer equity orient- ed behaviour. 3. 3.1. Hadwich/Munk ... Jan 21, 2015 ... Customer equity is defined as the sum of the discounted lifetime values of all of the firm's current and potential customers. Oct 24, 2019 ... Both are linked by a strong focus on customer loyalty, and the value of having a dedicated customer base in determining the overall worth of a ... Journal of Life Economics | Cilt: 9 Sayı: 1. Oct 12, 2023 ... Keywords: Customer Engagement, Customer Equity, International Dynamic Marketing Capabilities, Omnichannel Marketing, Positive WOM ... It also became clear that whereas the focus of both brand equity and customer equity research has been on the end consumer, there is a need for research to ... customer equity, and interdisciplinary approaches of marketing, accounting, and finance. Lutz Horn is a doctoral student at the Retail Banking Competence ...