How can businesses optimize their pricing strategies to enhance customer equity?

Customer Equity provides a unifying framework for measuring customer value - the potential profitability of each customer to the company - as a financial asset. Jun 1, 2017 ... A business's customer equity is the sum total of lifetime values for all the customers the business has today, and all the additional customers the business ... Jan 11, 2023 ... two divergent, and to some extent competing, perspectives have arisen around determining the financial value of marketing—one based on customer ... Feb 24, 2023 ... Customer equity remains an important metric for measuring current and potential performance. Its value lies in the way it can give marketers ... What Is Customer Equity? When we aggregate the customer lifetime values of a firm's individual customers, the result is the “customer equity” of the firm. Customer equity helps companies estimate the financial profit they will obtain from their customer base. This data enables them to make sound business decisions ... Mar 22, 2007 ... Customer Equity can help management allocate marketing spending for long-term profitability, understand the connection between budgets, metrics and financial ... ... customer engagement and customer equity. International Marketing Review ... customer engagement (CE) and customer equity. Design/methodology/approach ... The criterion we propose for determining the optimal balance is the company's customer equity. The balance is optimal when customer equity is at its maximum ... Abstract. Strong brand equity is important for any business. Although the concept of brand equity has been studied in various fields, its analysis has not ...