What is the role of influencer marketing in building customer equity?

Customer equity is the sum of all customer lifetime values for a firm. In other words, we calculate each customer's lifetime value and we total all of these ... Feb 29, 2024 ... Customer equity theory means the total value of a firm's customers. It is the sum of the lifetime values of all its individual customers. It ... CUSTOMER EQUITY MANAGEMENT IN A PROFESSIONAL PLAYER'S AGENCY: HOW MUCH IS WORTH MY CURRENT PLAYER'S BASE? KEYWORDS: Basketball, Management, Agent companies ... Our study, thus, explores how mobile apps' customer engagement via various social media communities influences customer equity (brand, value and relationship ... ... customer equity and ETF option average daily volume (“ADV”) contracts per day in a month. Page 3. SR-NASDAQ-2025-014. Page 39 of 40. Tier 2. Participant adds ... Jan 16, 2025 ... This research contributes to the field of customer equity by examining how important the strategy drivers of consumption and customer data ... Feb 24, 2023 ... Customer equity remains an important metric for measuring current and potential performance. Its value lies in the way it can give marketers ... Customer equity model from customer and organization perspective economics and management. Economics and Management, 15, 541-548. [ Links ]. Jaworski, B.J. ... customer equity orientation. H1b: Employees' customer equity oriented attitude promotes their customer equity orient- ed behaviour. 3. 3.1. Hadwich/Munk ... This paper presents a framework to use Markov chain models to optimise CE, allowing for actions taken at the segment level such as new customer acquisition, ...