What is the role of customer journey mapping workshops in improving customer equity?

Feb 23, 2021 ... ... customer equity (hint: it does not involve a discount or a coupon.) How does it work? Let's look at a concrete example. Let's say you're in ... Oct 12, 2023 ... Keywords: Customer Engagement, Customer Equity, International Dynamic Marketing Capabilities, Omnichannel Marketing, Positive WOM ... Abstract. The authors present a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected ... ... customer equity framework to understand the linkages between what the firm does (customer equity drivers: value equity, brand equity, and relationship equity) ... Journal of Life Economics | Cilt: 9 Sayı: 1. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric. Citation. Rust, Roland T., Katherine N Lemon, and Das Narayandas. Customer Equity Management. Upper Saddle River, NJ: Pearson Prentice Hall, 2005. A strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. Nov 1, 2024 ... Discover the importance of customer equity, how it drives long-term value, and strategies to enhance customer relationships for sustainable ... Bayo'n, T.S., Gutsche, J., et al. (2002) Customer Equity Marketing Touching the Intangible. European Management Journal, 20, 213-222.