What is the impact of customer experience consistency on customer equity?

AB - Customer equity is defined as the sum of the discounted lifetime values of all of the firm's current and potential customers. The customer equity concept ... Citation. Rust, Roland T., Katherine N Lemon, and Das Narayandas. Customer Equity Management. Upper Saddle River, NJ: Pearson Prentice Hall, 2005. Hansa Cequity works at the intersection of marketing, data, technology and business strategy to enable clients to achieve their marketing objectives. Nov 20, 2020 ... The main purpose of this paper is to calculate CE of a mobile payments aggregator generated from a specific retailer from the perspective of technology ... Customer equity is the sum of all customer lifetime values for a firm. In other words, we calculate each customer's lifetime value and we total all of these ... ... customer equity from a customer perspective. Analysing the significance of OC service convenience in the minds of customers can help companies decide how to ... Our study, thus, explores how mobile apps' customer engagement via various social media communities influences customer equity (brand, value and relationship ... Jul 31, 2017 ... Findings: The results show that there are significant differences in the effects of customer drivers on customer loyalty via trust and ... Customer equity is the total combined customer lifetime values of all of the company's customers. ... It is calculated by multiplying the number of customers by ... Customer equity represents the sum of your customers' lifetime values. As customers return to purchase with your brand over time, their overall equity increases ...