What are the different types of customers based on their equity?

This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric. Customer equity is the sum of all customer lifetime values for a firm. In other words, we calculate each customer's lifetime value and we total all of these ... AB - Customer equity is defined as the sum of the discounted lifetime values of all of the firm's current and potential customers. The customer equity concept ... Nov 20, 2020 ... The main purpose of this paper is to calculate CE of a mobile payments aggregator generated from a specific retailer from the perspective of technology ... Mar 22, 2023 ... Customer Equity ... Customer equity is the sum of customer lifetime values for every client of a particular brand. It is the potential profit that ... Citation. Rust, Roland T., Katherine N Lemon, and Das Narayandas. Customer Equity Management. Upper Saddle River, NJ: Pearson Prentice Hall, 2005. Nov 1, 2024 ... Discover the importance of customer equity, how it drives long-term value, and strategies to enhance customer relationships for sustainable ... Jun 4, 2021 ... They identify three drives of customer equity: Value Equity, Brand Equity and Retention Equity. Yet conceptually these aren't well tied into the ... Bayo'n, T.S., Gutsche, J., et al. (2002) Customer Equity Marketing Touching the Intangible. European Management Journal, 20, 213-222. Oct 24, 2019 ... Both are linked by a strong focus on customer loyalty, and the value of having a dedicated customer base in determining the overall worth of a ...