What is the role of customer success operations in driving customer equity?

What Is Customer Equity? When we aggregate the customer lifetime values of a firm's individual customers, the result is the “customer equity” of the firm. The criterion we propose for determining the optimal balance is the company's customer equity. The balance is optimal when customer equity is at its maximum ... Customer equity is the expected or projection of the total worth or what future revenues will be realized from a company's customer base. Customer equity represents the sum of your customers' lifetime values. As customers return to purchase with your brand over time, their overall equity increases ... Citation. Rust, Roland T., Katherine N Lemon, and Das Narayandas. Customer Equity Management. Upper Saddle River, NJ: Pearson Prentice Hall, 2005. Oct 26, 2022 ... Customer equity is the total of all customer lifetime values (CLVs) for your business, and its measurement can help you identify how efficient your business is. Mar 22, 2023 ... Customer Equity ... Customer equity is the sum of customer lifetime values for every client of a particular brand. It is the potential profit that ... Apr 5, 2024 ... Hanahana Founder Abena Boamah-Acheampong sat down with Forbes Reporter Rosemarie Miller to talk about taking the leap to start the brand, ... Our study, thus, explores how mobile apps' customer engagement via various social media communities influences customer equity (brand, value and relationship ... It also became clear that whereas the focus of both brand equity and customer equity research has been on the end consumer, there is a need for research to ...