How will technological advancements shape customer equity strategies?

Feb 23, 2021 ... ... customer equity (hint: it does not involve a discount or a coupon.) How does it work? Let's look at a concrete example. Let's say you're in ... What is a Customer Equity Strategy? A marketing strategy formed to improve the customer equity of a business is known as a customer equity marketing strategy. It also became clear that whereas the focus of both brand equity and customer equity research has been on the end consumer, there is a need for research to ... Customer equity is the expected or projection of the total worth or what future revenues will be realized from a company's customer base. So the product of viral coefficient and LTV is the total cash flow provided by customers. The company spends a certain amount on customer acquisition and ... This paper presents a framework to use Markov chain models to optimise CE, allowing for actions taken at the segment level such as new customer acquisition, ... outlines the problems with providing “super-super customer service” to every customer; describes the difference between growth through customer equity and brand ... We designed an experimental study to assess the impact of customer equity considerations on perceived quality, satisfaction, loyalty and trust with respect to ... Journal of Life Economics | Cilt: 9 Sayı: 1. Feb 24, 2023 ... Customer equity remains an important metric for measuring current and potential performance. Its value lies in the way it can give marketers ...