How can cross-selling and upselling contribute to customer equity?

Jun 1, 2017 ... A business's customer equity is the sum total of lifetime values for all the customers the business has today, and all the additional customers the business ... Journal of Life Economics | Cilt: 9 Sayı: 1. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric. Customer Equity provides a unifying framework for measuring customer value - the potential profitability of each customer to the company - as a financial asset. value equity involves a three main aspects: quality, price, and convenience, and therefore value excellence is an essential component in building longterm ... Customer equity represents the sum of your customers' lifetime values. As customers return to purchase with your brand over time, their overall equity increases ... CUSTOMER EQUITY MANAGEMENT IN A PROFESSIONAL PLAYER'S AGENCY: HOW MUCH IS WORTH MY CURRENT PLAYER'S BASE? KEYWORDS: Basketball, Management, Agent companies ... Customer equity is the total combined value of all the relationships that a customer has with a company. It encompasses all aspects of the customer experience. Oct 11, 2024 ... Custom equity is the total lifetime value of all your customers, and it relies on three pillars of brand, value, and consumer relationships. Nov 1, 2024 ... Discover the importance of customer equity, how it drives long-term value, and strategies to enhance customer relationships for sustainable ...