How can businesses identify high-value customers?

A strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. We designed an experimental study to assess the impact of customer equity considerations on perceived quality, satisfaction, loyalty and trust with respect to ... ... customer equity from a customer perspective. Analysing the significance of OC service convenience in the minds of customers can help companies decide how to ... Dec 7, 2022 ... ... Customer Equity valuation in order to easily assess customer activity with in the company. With Customer Equity assessing, customers using ... Hansa Cequity works at the intersection of marketing, data, technology and business strategy to enable clients to achieve their marketing objectives. ... customer equity management. The literature review of this paper introduces the theories of cultural differences and customer equity driving factors ... Jul 31, 2017 ... Findings: The results show that there are significant differences in the effects of customer drivers on customer loyalty via trust and ... ... customer delight, customer equity, and brand trust in contactless hospitality services. A theoretical model is proposed to investigate the antecedents and ... Oct 11, 2024 ... Custom equity is the total lifetime value of all your customers, and it relies on three pillars of brand, value, and consumer relationships. ... customer equity framework to understand the linkages between what the firm does (customer equity drivers: value equity, brand equity, and relationship equity) ...