How can businesses analyze customer feedback to identify trends and areas for improvement?

Abstract. Strong brand equity is important for any business. Although the concept of brand equity has been studied in various fields, its analysis has not ... Jan 30, 2015 ... "Handbook of Research on Customer Equity in Marketing" published on 30 Jan 2015 by Edward Elgar Publishing. Journal of Life Economics | Cilt: 9 Sayı: 1. Jan 11, 2023 ... two divergent, and to some extent competing, perspectives have arisen around determining the financial value of marketing—one based on customer ... outlines the problems with providing “super-super customer service” to every customer; describes the difference between growth through customer equity and brand ... Hansa Cequity works at the intersection of marketing, data, technology and business strategy to enable clients to achieve their marketing objectives. Jun 4, 2021 ... They identify three drives of customer equity: Value Equity, Brand Equity and Retention Equity. Yet conceptually these aren't well tied into the ... Jul 31, 2017 ... Findings: The results show that there are significant differences in the effects of customer drivers on customer loyalty via trust and ... Apr 3, 2018 ... because each owns indirectly only 16⅔ percent of Customer's equity interests through their direct ownership of Company B. Customer. Company ... ... customer engagement and customer equity. International Marketing Review ... customer engagement (CE) and customer equity. Design/methodology/approach ...