What is the role of predictive analytics in customer equity management?

Oct 11, 2024 ... Custom equity is the total lifetime value of all your customers, and it relies on three pillars of brand, value, and consumer relationships. Hansa Cequity works at the intersection of marketing, data, technology and business strategy to enable clients to achieve their marketing objectives. What Is Customer Equity? When we aggregate the customer lifetime values of a firm's individual customers, the result is the “customer equity” of the firm. By definition, customer equity is the present value of the anticipated lifetime revenue the company's customers will generate, minus their acquisition and. A strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. ... customer engagement and customer equity. International Marketing Review ... customer engagement (CE) and customer equity. Design/methodology/approach ... Jan 14, 2025 ... Customer equity is the estimation of how much money you can make out of maintaining a buy-sell relationship with a client. This paper presents a framework to use Markov chain models to optimise CE, allowing for actions taken at the segment level such as new customer acquisition, ... Feb 29, 2024 ... Customer equity theory means the total value of a firm's customers. It is the sum of the lifetime values of all its individual customers. It ... Journal of Life Economics | Cilt: 9 Sayı: 1.