What is the impact of customer feedback on customer equity?

Customer equity is the total combined customer lifetime values of all of the company's customers. ... It is calculated by multiplying the number of customers by ... customer equity, and interdisciplinary approaches of marketing, accounting, and finance. Lutz Horn is a doctoral student at the Retail Banking Competence ... We designed an experimental study to assess the impact of customer equity considerations on perceived quality, satisfaction, loyalty and trust with respect to ... What is customer equity? Customer equity is the sum total estimated value of all of your customer relationships, usually calculated for a specific period of ... What Is Customer Equity? When we aggregate the customer lifetime values of a firm's individual customers, the result is the “customer equity” of the firm. Jan 30, 2015 ... "Handbook of Research on Customer Equity in Marketing" published on 30 Jan 2015 by Edward Elgar Publishing. Customer equity is the lifetime value of all customers and brand equity is the strength and the value of the brand that decides its worth. Citation. Rust, Roland T., Katherine N Lemon, and Das Narayandas. Customer Equity Management. Upper Saddle River, NJ: Pearson Prentice Hall, 2005. So the product of viral coefficient and LTV is the total cash flow provided by customers. The company spends a certain amount on customer acquisition and ... Abstract. The authors present a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected ...