Using Data to Drive Brand Extension Strategy

Jun 8, 2021 ... There are plenty of directions in which to take this to monetise a trusted brand. Here, we take a look at seven media companies who are successful in this area. A brand extension is a savvy marketing strategy that sees a company leverage its well-established brand name and brand loyalty to produce fresh offerings. Mar 8, 2024 ... 10 Examples of Brand Extensions · 1. Barbie · 2. Dyson · 3. Virgin · 4. Heinz · 5. Apple. Where did it start? Apple Computer. What were the ... Brand extension ... Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same ... A Brand Extension works well when you're not known for any one particular style. This can be a great approach for the generalist brewery who makes a wide ... These examples illustrate how leveraging existing brand equity can lead to significant market expansion and customer base extension. Support your customers in their desire to navigate store in search for the favorite brands. Let shoppers filter products by trademarks to speed up reaching the ... Virginia Tech's brand architecture has six levels. At the top of the architecture is the university brand, followed in order by primary brand extensions. Beanstalk is a global brand licensing agency. For over 30 years, we have been helping leading brands, manufacturers and retailers strengthen their ... Aug 17, 2022 ... Brand stretching involves introducing a new product into the market that is similar to an existing product in terms of functional benefits, but ...