Tailoring Extensions to Specific Customer Needs

Prior research has inferred that parent brand equity and extension fit are the two key success drivers; however, empirical findings are mixed. Drawing on ... Feb 21, 2019 ... Tuck professor Kevin Lane Keller talks the strategy behind brand stretch or, building a multi-category brand. Oct 8, 2024 ... Brand extension allows businesses to expand into new categories by leveraging the equity of existing brands. May 13, 2022 ... Here's a breakdown of the types of brand extensions you can use along with some everyday examples to help you get inspired. Jan 9, 2025 ... This article looks at the ingredients for an effective brand extension, some common pitfalls to avoid, and 29 examples to inspire your brand extension strategy. tions of a brand extension: brand affect and the similarity between the orig- inal and extension product categories. However, surprisingly little attention. Oct 31, 2022 ... When an already well established brand uses its name to extend outwards into other product categories, this is what is called brand extension. Brand extension is the use of an existing brand name and logo on a new product. The original brand identity is called the parent brand, and the new products are ... Examined factors that influence consumer perceptions of a brand extension that are specific to the brand itself. Three experiments explored the importance ... These examples illustrate how leveraging existing brand equity can lead to significant market expansion and customer base extension.