Potential Effects of Extensions on the Original Brand

May 31, 2013 ... This research examines the proposition that high perceived fit of a brand extension results when consumers can establish explanatory links ... May 9, 2023 ... We explore how companies can devise more successful brand extension strategies in terms of contextual factors (parent brand, extension, communication, and ... May 11, 2023 ... Brand extension, also called brand stretching, is a marketing strategy companies use to apply their recognizable brand name to a new product or service. Expanding your brand can boost your market presence and drive growth. Learn the basics and benefits of brand extension. Jan 10, 2023 ... This brand penalty effect arises because as compared to incremental theorists, entity theorists are motivated to view brands as a cohesive group ... Mar 6, 2025 ... In this guide, we'll give you the practical lowdown on brand extensions. You'll discover the different types worth considering, learn from real-world wins and ... Aug 9, 2013 ... This article proposes and explains a new taxonomy for retailers to conduct brand extensions, based on a detailed examination of over one hundred retail brand ... Brand Extension - Branding Strategy Insider. Brand extension is a marketing strategy in which an organization that markets a product or service with a well- ... Brand Extension. Rice Center for Leader Development. The Corps of Cadets Major General W. Thomas Rice ... Oct 8, 2024 ... Brand extension allows businesses to expand into new categories by leveraging the equity of existing brands.