Developing Sustainable Products Under Existing Brands

Mar 5, 2024 ... Brand extension term refers to the approaches and strategies brands use to get bigger and increase their market share. A simple brand extension definition defines this process as a company using its brand equity, reputation, recognition, and image to introduce a new product or ... Rather than offering a product in the same category, this type of brand extension involves the creation of new categories or a new line that works alongside the ... A line extension (also known as product line extension) is a newcomer launched in the market by a company with an established brand in the same product category ... Aug 4, 2021 ... When you can tie in your new product or service idea with your current brand, you can avoid the time and cost of developing that same product ... Mar 3, 2025 ... Brand extension is a marketing strategy in which a company uses an established brand name on a new product in a related or unrelated category. May 11, 2023 ... Brand extension, also called brand stretching, is a marketing strategy companies use to apply their recognizable brand name to a new product or service. Sep 12, 2018 ... A brand extension strategy can be a great way to tap into the full potential of your business, by exploring new niches, products, and services. A Brand Extension works well when you're not known for any one particular style. This can be a great approach for the generalist brewery who makes a wide ... Apr 15, 2025 ... Brand Extension : Meaning, Types, Strategies and Examples · 1. Line Extension: Involves introducing new products inside the identical product ...