Using Brand Extension for Geographic Expansion

These examples illustrate how leveraging existing brand equity can lead to significant market expansion and customer base extension. Feb 9, 2021 ... The GLM-based fMRI analyses revealed the lateralized activation of the insula cortex in a way that positive and negative evaluation activated ... Oct 8, 2024 ... Brand extension allows businesses to expand into new categories by leveraging the equity of existing brands. Brand lifestyle extension is when a company can get really creative with it's offering. It knows it has built a loyal customer base and this allows the brand to ... A line extension (also known as product line extension) is a newcomer launched in the market by a company with an established brand in the same product category ... Mar 11, 2019 ... Brand extension is a marketing strategy that involves a company using its well-established brand name or image to introduce a new product or product categories ... Jan 19, 2024 ... A number of Extension-specific templates are posted in the CFAES Template Library. Visit cfaes.osu.edu/brand to access these templates. After ... In brand extension licensing, the licensed product assumes the identification of the brand to the consumer or end-user, and the retailer. Co-branding is the ... May 11, 2023 ... Brand extension, also called brand stretching, is a marketing strategy companies use to apply their recognizable brand name to a new product or service. Nov 1, 2022 ... A brand extension is one type of extension strategy that companies may use to increase revenue, find new customers, grow their share of the ...