Aligning Brand Extensions with Corporate Goals

We predict that consumers from Eastern cultures, characterized by holistic thinking, perceive higher brand extension fit and evaluate brand extensions more ... Mar 5, 2024 ... Brand extension term refers to the approaches and strategies brands use to get bigger and increase their market share. How does brand extension work? · Identify opportunities: Look for gaps in the market or areas where your current brand could naturally fit. · Develop the ... Aug 28, 2024 ... Extensions work when brands have "the authority" that can only come from from the consumer and has to be consistent with the brand's equity. Mar 3, 2025 ... Brand extension is a marketing strategy in which a company uses an established brand name on a new product in a related or unrelated category. These examples showcase how brands can step into new territories or product categories while maintaining a coherent brand image and leveraging their existing ... Jan 10, 2024 ... A brand extension is a marketing tactic that organizations use to expand their offerings or introduce new products. Examined factors that influence consumer perceptions of a brand extension that are specific to the brand itself. Three experiments explored the importance ... Oct 15, 2024 ... The easyGroup has been largely successful in brand development and strategic brand extension. Through a robust brand hierarchy and the strategic use of IP as a ... Jun 8, 2021 ... There are plenty of directions in which to take this to monetise a trusted brand. Here, we take a look at seven media companies who are successful in this area.