Future Directions for Brand Extension

Mar 6, 2023 ... Brand extension is a marketing strategy in which a company uses its established brand name to launch a new product or line of products. Virginia Tech's brand architecture has six levels. At the top of the architecture is the university brand, followed in order by primary brand extensions. Jan 19, 2024 ... A number of Extension-specific templates are posted in the CFAES Template Library. Visit cfaes.osu.edu/brand to access these templates. After ... A sizable research stream in marketing finds that a strong fit between a brand extension product and its parent brand encourages positive consumer responses. Our results indicate that positive mood primarily enhances evaluations of extensions viewed as moderately similar (as opposed to very similar or dissimilar) to ... Brand expansion leverages your established brand to reach new segments and increase market share. In contrast, brand extension uses brand equity to launch new ... Mar 3, 2025 ... Brand extension is a marketing strategy in which a company uses an established brand name on a new product in a related or unrelated category. Dec 15, 2014 ... Because liberals are more open to new experiences, and tend to seek novelty, while conservatives show stronger preferences for order, structure, ... Dec 1, 2014 ... The study found a two-stage categorization process reflected by the P2 and N400 components in brand extension evaluation. Nov 7, 2023 ... Brand extension is a strategy where a company creates a new product category under its well-known brand name. It helps launch new products ...