How does globalization and diverse customer bases impact customer equity strategies?

Feb 24, 2023 ... Customer equity remains an important metric for measuring current and potential performance. Its value lies in the way it can give marketers ... By definition, customer equity is the present value of the anticipated lifetime revenue the company's customers will generate, minus their acquisition and. So the product of viral coefficient and LTV is the total cash flow provided by customers. The company spends a certain amount on customer acquisition and ... Nov 20, 2020 ... The main purpose of this paper is to calculate CE of a mobile payments aggregator generated from a specific retailer from the perspective of technology ... Citation. Rust, Roland T., Katherine N Lemon, and Das Narayandas. Customer Equity Management. Upper Saddle River, NJ: Pearson Prentice Hall, 2005. Dec 4, 2018 ... What customer equity means in big-picture marketing. Customer equity is an asset that correlates directly to customers' attitudes and behaviors. Oct 11, 2024 ... Custom equity is the total lifetime value of all your customers, and it relies on three pillars of brand, value, and consumer relationships. Mar 17, 2022 ... The Effect of Instagram on Customer Relationship, Customer Equity, and Purchase Intention Towards Luxury Fashion Brands · @INPROCEEDINGS{10.4108 ... Jun 12, 2023 ... Customer equity is the total of discounted lifetime values of all of the firms customers. In layman terms, the more loyal a customer, the more ... Jan 16, 2025 ... This research contributes to the field of customer equity by examining how important the strategy drivers of consumption and customer data ...