How can businesses demonstrate social responsibility to build customer equity?

Mar 22, 2023 ... Customer Equity ... Customer equity is the sum of customer lifetime values for every client of a particular brand. It is the potential profit that ... Customer Equity provides a unifying framework for measuring customer value - the potential profitability of each customer to the company - as a financial asset. The criterion we propose for determining the optimal balance is the company's customer equity. The balance is optimal when customer equity is at its maximum ... Feb 23, 2021 ... ... customer equity (hint: it does not involve a discount or a coupon.) How does it work? Let's look at a concrete example. Let's say you're in ... Our study, thus, explores how mobile apps' customer engagement via various social media communities influences customer equity (brand, value and relationship ... Dec 4, 2018 ... What customer equity means in big-picture marketing. Customer equity is an asset that correlates directly to customers' attitudes and behaviors. Citation. Rust, Roland T., Katherine N Lemon, and Das Narayandas. Customer Equity Management. Upper Saddle River, NJ: Pearson Prentice Hall, 2005. ... customer delight, customer equity, and brand trust in contactless hospitality services. A theoretical model is proposed to investigate the antecedents and ... Gain insight into a topic and learn the fundamentals. Intermediate level. Some related experience required. 9 hours to complete. 3 weeks at 3 hours a week. CUSTOMER EQUITY MANAGEMENT IN A PROFESSIONAL PLAYER'S AGENCY: HOW MUCH IS WORTH MY CURRENT PLAYER'S BASE? KEYWORDS: Basketball, Management, Agent companies ...