What is the relationship between customer equity and customer service technology and tools?

Feb 29, 2024 ... Customer equity theory means the total value of a firm's customers. It is the sum of the lifetime values of all its individual customers. It ... Jan 30, 2015 ... "Handbook of Research on Customer Equity in Marketing" published on 30 Jan 2015 by Edward Elgar Publishing. A strategy based on customer equity allows firms to trade off between customer value, brand equity, and customer relationship management. We have developed a ... By definition, customer equity is the present value of the anticipated lifetime revenue the company's customers will generate, minus their acquisition and. Jan 11, 2023 ... two divergent, and to some extent competing, perspectives have arisen around determining the financial value of marketing—one based on customer ... Jul 31, 2017 ... Findings: The results show that there are significant differences in the effects of customer drivers on customer loyalty via trust and ... Mar 22, 2007 ... Customer Equity can help management allocate marketing spending for long-term profitability, understand the connection between budgets, metrics and financial ... Mar 22, 2023 ... Customer Equity ... Customer equity is the sum of customer lifetime values for every client of a particular brand. It is the potential profit that ... Mar 17, 2022 ... The Effect of Instagram on Customer Relationship, Customer Equity, and Purchase Intention Towards Luxury Fashion Brands · @INPROCEEDINGS{10.4108 ... Abstract. Strong brand equity is important for any business. Although the concept of brand equity has been studied in various fields, its analysis has not ...