How can businesses develop products and services that build customer equity?

CUSTOMER EQUITY MANAGEMENT IN A PROFESSIONAL PLAYER'S AGENCY: HOW MUCH IS WORTH MY CURRENT PLAYER'S BASE? KEYWORDS: Basketball, Management, Agent companies ... By definition, customer equity is the present value of the anticipated lifetime revenue the company's customers will generate, minus their acquisition and. This paper presents a framework to use Markov chain models to optimise CE, allowing for actions taken at the segment level such as new customer acquisition, ... The criterion we propose for determining the optimal balance is the company's customer equity. The balance is optimal when customer equity is at its maximum ... value equity involves a three main aspects: quality, price, and convenience, and therefore value excellence is an essential component in building longterm ... Feb 23, 2021 ... ... customer equity (hint: it does not involve a discount or a coupon.) How does it work? Let's look at a concrete example. Let's say you're in ... A strategy based on customer equity allows firms to trade off between customer value, brand equity, and customer relationship management. We have developed a ... It also became clear that whereas the focus of both brand equity and customer equity research has been on the end consumer, there is a need for research to ... Oct 28, 2011 ... and customer equity, brand equity has significant negative effect on customer equity while value equity and relationship equity show no ... Customer equity is the sum of all customer lifetime values for a firm. In other words, we calculate each customer's lifetime value and we total all of these ...