What is the impact of customer data quality on customer equity?

Jan 14, 2025 ... Customer equity is the estimation of how much money you can make out of maintaining a buy-sell relationship with a client. Oct 24, 2019 ... Both are linked by a strong focus on customer loyalty, and the value of having a dedicated customer base in determining the overall worth of a ... The study shows: (1) motivation to use social network services (SNS) and celebrity source credibility positively affect parasocial relationships. Mar 11, 2016 ... Because price is one component of VE, this theory implies that customers who are exposed to more advertising become less sensitive to perceived ... Dec 31, 2012 ... ... customer equity. Since the inertia segment is comprised of loyal customers, an examination of brand equity and its role in customer loyalty ... ... customer engagement and customer equity. International Marketing Review ... customer engagement (CE) and customer equity. Design/methodology/approach ... lifetime value. Finally, we compare the current article with a recent book on customer equity (Rust, Zeithaml, and Lemon 2000). Jan 16, 2025 ... This research contributes to the field of customer equity by examining how important the strategy drivers of consumption and customer data ... What Is Customer Equity? When we aggregate the customer lifetime values of a firm's individual customers, the result is the “customer equity” of the firm. Jan 30, 2015 ... "Handbook of Research on Customer Equity in Marketing" published on 30 Jan 2015 by Edward Elgar Publishing.