How can social media marketing impact customer equity?

Mar 17, 2022 ... The Effect of Instagram on Customer Relationship, Customer Equity, and Purchase Intention Towards Luxury Fashion Brands · @INPROCEEDINGS{10.4108 ... Customer equity helps companies estimate the financial profit they will obtain from their customer base. This data enables them to make sound business decisions ... ... customer equity management. The literature review of this paper introduces the theories of cultural differences and customer equity driving factors ... A strategy based on customer equity allows firms to trade off between customer value, brand equity, and customer relationship management. We have developed a ... A strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. Customer equity represents the sum of your customers' lifetime values. As customers return to purchase with your brand over time, their overall equity increases ... Bayo'n, T.S., Gutsche, J., et al. (2002) Customer Equity Marketing Touching the Intangible. European Management Journal, 20, 213-222. customer equity, and interdisciplinary approaches of marketing, accounting, and finance. Lutz Horn is a doctoral student at the Retail Banking Competence ... A strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. Abstract. The authors present a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected ...