How does customer equity differ from brand equity?

Hansa Cequity works at the intersection of marketing, data, technology and business strategy to enable clients to achieve their marketing objectives. Oct 24, 2019 ... Both are linked by a strong focus on customer loyalty, and the value of having a dedicated customer base in determining the overall worth of a ... lifetime value. Finally, we compare the current article with a recent book on customer equity (Rust, Zeithaml, and Lemon 2000). Customer equity is the expected or projection of the total worth or what future revenues will be realized from a company's customer base. ... customer engagement and customer equity. International Marketing Review ... customer engagement (CE) and customer equity. Design/methodology/approach ... By definition, customer equity is the present value of the anticipated lifetime revenue the company's customers will generate, minus their acquisition and. Apr 3, 2018 ... because each owns indirectly only 16⅔ percent of Customer's equity interests through their direct ownership of Company B. Customer. Company ... This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric. Customer Equity provides a unifying framework for measuring customer value - the potential profitability of each customer to the company - as a financial asset. A strategy based on customer equity allows firms to trade off between customer value, brand equity, and customer relationship management. We have developed a ...