How can businesses use software to deliver tailored experiences at scale?

Customer equity helps companies estimate the financial profit they will obtain from their customer base. This data enables them to make sound business decisions ... Dec 7, 2022 ... ... Customer Equity valuation in order to easily assess customer activity with in the company. With Customer Equity assessing, customers using ... Nov 20, 2020 ... The main purpose of this paper is to calculate CE of a mobile payments aggregator generated from a specific retailer from the perspective of technology ... value equity involves a three main aspects: quality, price, and convenience, and therefore value excellence is an essential component in building longterm ... The criterion we propose for determining the optimal balance is the company's customer equity. The balance is optimal when customer equity is at its maximum ... Abstract. The authors present a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected ... Hansa Cequity works at the intersection of marketing, data, technology and business strategy to enable clients to achieve their marketing objectives. Customer equity is the expected or projection of the total worth or what future revenues will be realized from a company's customer base. Mar 11, 2016 ... Because price is one component of VE, this theory implies that customers who are exposed to more advertising become less sensitive to perceived ... AB - Customer equity is defined as the sum of the discounted lifetime values of all of the firm's current and potential customers. The customer equity concept ...