How can businesses deliver the right message to the right customer at the right time?

... customer delight, customer equity, and brand trust in contactless hospitality services. A theoretical model is proposed to investigate the antecedents and ... Customer equity model from customer and organization perspective economics and management. Economics and Management, 15, 541-548. [ Links ]. Jaworski, B.J. ... A strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. value equity involves a three main aspects: quality, price, and convenience, and therefore value excellence is an essential component in building longterm ... A strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. Jan 16, 2025 ... This research contributes to the field of customer equity by examining how important the strategy drivers of consumption and customer data ... Abstract. Strong brand equity is important for any business. Although the concept of brand equity has been studied in various fields, its analysis has not ... Feb 29, 2024 ... Customer equity theory means the total value of a firm's customers. It is the sum of the lifetime values of all its individual customers. It ... Our study, thus, explores how mobile apps' customer engagement via various social media communities influences customer equity (brand, value and relationship ... Customer equity is an important metric that enables brands to track consumers with different spending habits, engagement levels, and profit margins. It also ...