What are some cost-effective tactics and approaches for smaller enterprises?

Abstract. Strong brand equity is important for any business. Although the concept of brand equity has been studied in various fields, its analysis has not ... outlines the problems with providing “super-super customer service” to every customer; describes the difference between growth through customer equity and brand ... A strategy based on customer equity allows firms to trade off between customer value, brand equity, and customer relationship management. We have developed a ... ... customer equity management. The literature review of this paper introduces the theories of cultural differences and customer equity driving factors ... So the product of viral coefficient and LTV is the total cash flow provided by customers. The company spends a certain amount on customer acquisition and ... By definition, customer equity is the present value of the anticipated lifetime revenue the company's customers will generate, minus their acquisition and. Customer equity is the lifetime value of all customers and brand equity is the strength and the value of the brand that decides its worth. AB - Customer equity is defined as the sum of the discounted lifetime values of all of the firm's current and potential customers. The customer equity concept ... What Is Customer Equity? When we aggregate the customer lifetime values of a firm's individual customers, the result is the “customer equity” of the firm. Apr 3, 2018 ... because each owns indirectly only 16⅔ percent of Customer's equity interests through their direct ownership of Company B. Customer. Company ...