How can businesses foster and leverage customer communities?

Jul 31, 2017 ... Findings: The results show that there are significant differences in the effects of customer drivers on customer loyalty via trust and ... Citation. Rust, Roland T., Katherine N Lemon, and Das Narayandas. Customer Equity Management. Upper Saddle River, NJ: Pearson Prentice Hall, 2005. Abstract. The authors present a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected ... Customer equity is the sum of all customer lifetime values for a firm. In other words, we calculate each customer's lifetime value and we total all of these ... lifetime value. Finally, we compare the current article with a recent book on customer equity (Rust, Zeithaml, and Lemon 2000). The study shows: (1) motivation to use social network services (SNS) and celebrity source credibility positively affect parasocial relationships. customer equity, and interdisciplinary approaches of marketing, accounting, and finance. Lutz Horn is a doctoral student at the Retail Banking Competence ... Dec 29, 2022 ... ... customer equity and ETF option ADV contracts per day in a month.” The Exchange would amend Customer and Professional Rebate to Add Liquidity ... Mar 11, 2016 ... Because price is one component of VE, this theory implies that customers who are exposed to more advertising become less sensitive to perceived ... outlines the problems with providing “super-super customer service” to every customer; describes the difference between growth through customer equity and brand ...