How can businesses design effective loyalty programs that drive engagement and equity?

Jun 4, 2021 ... They identify three drives of customer equity: Value Equity, Brand Equity and Retention Equity. Yet conceptually these aren't well tied into the ... Customer equity represents the sum of your customers' lifetime values. As customers return to purchase with your brand over time, their overall equity increases ... Jan 14, 2025 ... Customer equity is the estimation of how much money you can make out of maintaining a buy-sell relationship with a client. Apr 5, 2024 ... Hanahana Founder Abena Boamah-Acheampong sat down with Forbes Reporter Rosemarie Miller to talk about taking the leap to start the brand, ... customer equity orientation. H1b: Employees' customer equity oriented attitude promotes their customer equity orient- ed behaviour. 3. 3.1. Hadwich/Munk ... outlines the problems with providing “super-super customer service” to every customer; describes the difference between growth through customer equity and brand ... Our study, thus, explores how mobile apps' customer engagement via various social media communities influences customer equity (brand, value and relationship ... CUSTOMER EQUITY MANAGEMENT IN A PROFESSIONAL PLAYER'S AGENCY: HOW MUCH IS WORTH MY CURRENT PLAYER'S BASE? KEYWORDS: Basketball, Management, Agent companies ... Jan 21, 2015 ... Customer equity is defined as the sum of the discounted lifetime values of all of the firm's current and potential customers. Oct 28, 2011 ... and customer equity, brand equity has significant negative effect on customer equity while value equity and relationship equity show no ...