"explaining [marketing concept]"

Common types of search intent, also referred to as keyword intent, include informational, commercial, navigational, and transactional. For example, if you're ... You can view it as a middle ground between informational intent and transactional intent — which is covered in the next section. With these searches, people are ... Aug 24, 2023 ... Informational intent occurs when people are looking for facts and knowledge online. They can do this at any point in their buying journey, but ... Informational intent is exactly what it sounds like, users are searching purely for informational content about a topic. To carry on with our hot sauce idea, ... Mar 23, 2023 ... Informational (or Educational). This one is very common. The user wants to find the answer to a question or look for information about a topic. Jul 23, 2024 ... It might be a desire to: reach a specific website (it's navigational intent),; get additional knowledge (it's informational intent),; do a ... Apr 14, 2022 ... Informational Intent – looking for information/to learn something, for example: 'what is Digital PR?' Navigational Intent – searching for a ... Jul 16, 2024 ... The keyword intent behind informational search queries is to get more knowledge about a subject. Navigational – I want to go. Navigational ... Mar 7, 2025 ... Types Of Keyword Search Intent · 1. Informational Intent · 2. Navigational Intent · 3. Transactional Intent · 4. Commercial Intent. Aug 9, 2021 ... Informational searchers have a specific question they want to be answered. Like, “what is search intent all about and how can it help my SEO?” ...