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Jul 27, 2022 ... 1. Informational search intent. Informational search intent is put into action when a searcher is looking for a specific piece of information. When I conduct a search that has an informational intent, I am looking for additional information about something. There are, actually, different types of ... Nov 26, 2019 ... The informational intention refers to a search behavior whose goal is to find information concerning a particular topic to address a need of the ... Jan 18, 2024 ... Informational Intent. Informational search intent indicates a searcher is seeking information or answers to their queries. It indicates a ... Sep 5, 2024 ... Informational search intent is the search intent of users in the awareness phase of the customer journey. At this stage, users are looking for ... Aug 23, 2022 ... When people are looking for information, they often use question words, such as “how,” “what,” and “why,” in their search terms. You can spot ... Oct 3, 2022 ... Informational intent and the SERP. Google tries to match its SERP (Search Engine Result Page) to the search intent. Informational queries often ... Jan 21, 2025 ... An informational article targeting a transactional keyword, for example, might drive traffic but will be less likely to convert. On the other ... Types of Search Intent · Informational - Someone looking to find general/high-level information · Commercial - Someone who is interested or knows what they want ... Informational Intent. When users seek knowledge or answers to questions, they're exhibiting informational intent. Common specific searches might include: “What ...