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Oct 3, 2022 ... Informational intent and the SERP. Google tries to match its SERP (Search Engine Result Page) to the search intent. Informational queries often ... Mar 23, 2023 ... Informational (or Educational). This one is very common. The user wants to find the answer to a question or look for information about a topic. Mar 28, 2023 ... An informational search occurs when a user is looking to learn about a topic. For example, “how to tune up a mountain bike” or “where to go ... Oct 18, 2022 ... Informational; Commercial; Transactional; Navigational. It's also clear that consumer needs are too nuanced to fully capture with that simple ... Informational intent. Information intent is the root of Google in itself. It is people searching for information about a specific topic. This could be about ... Feb 5, 2025 ... Informational intent. Informational searches focus on learning, understanding, and problem-solving. These “how to” or “what is” queries mark ... Common types of search intent, also referred to as keyword intent, include informational, commercial, navigational, and transactional. For example, if you're ... Aug 24, 2023 ... Informational intent occurs when people are looking for facts and knowledge online. They can do this at any point in their buying journey, but ... We investigate whether search engines perform better when search intent is stated as queries or questions, and we find that they perform equally well to both. Jun 14, 2021 ... An informational query occurs when someone wants to gain general knowledge on a topic. For example, 'How do I get more traffic?' The person is ...