difference between informational and transactional search intent

Nov 18, 2024 ... Informational intent. The top of our search intent funnel starts with informational queries. This is when a searcher is looking for more ... May 15, 2023 ... When users have informational intent, they are seeking information or answers to their questions. These questions can range from simple facts ... Feb 5, 2025 ... Informational intent. Informational searches focus on learning, understanding, and problem-solving. These “how to” or “what is” queries mark ... You can view it as a middle ground between informational intent and transactional intent — which is covered in the next section. With these searches, people are ... The goal behind informational searches is to learn something new. These search queries could be in the form of a specific question (e.g., how long does it take ... The informational search intent is displayed when an internet search user is looking for information. Traditionally, informational searches did not include ... Informational intent. Information intent is the root of Google in itself. It is people searching for information about a specific topic. This could be about ... Sep 25, 2024 ... Search engines process billions of search queries every day. Every second, internet users around the world are searching for information. Mar 21, 2025 ... Learn the key differences between navigational, transactional, and informational search intent and check how can you optimize your SEO ... When a users types a keyword or a keyphrase into a search engine, they have an end goal in mind. They could be searching for information on how to perform a ...