


To ensure that resources are allocated efficiently to the most responsive groups
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what are two purposes for segmentation with a bridge
- 70 To facilitate more efficient resource allocation
- 15 To develop customer retention strategies tailored to specific segment needs
- 303 To customize service protocols for different customer expectation levels within a segment
- To adjust pricing and product positioning accordingly
- To tailor marketing messages and offerings to specific segments
- To improve pricing strategies by understanding segment-specific price sensitivities
- 250 To understand distinct customer needs for targeted product development
- 49 To analyze the legal and regulatory environment relevant to marketing to different segments
- 28 To assess the level of competition within each target segment
- To proactively adapt marketing strategies to capitalize on those trends
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