



15 To develop customer retention strategies tailored to specific segment needs
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what are two purposes for segmentation with a bridge
- To allow for focused marketing and product strategies
- To reach customers when they are most receptive
- To identify areas for improvement in products, services, or marketing efforts
- To drive growth by reaching previously untapped customer bases
- 294 To develop more relevant and impactful marketing communications
- To address concerns and build confidence in the product or service
- 181 To facilitate the development of customized products or services for specific segments
- To enhance customer retention and lifetime value
- 70 To facilitate more efficient resource allocation
- 176 To enhance customer retention efforts by addressing the specific needs of different segments
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